Understanding The Pillars Of Digital Marketing

Important Pillars Of Digital Marketing Pillars

If you use the internet for day ot day acitivities, you have likely been the target of digital marketing. The banner that pops up on the side of the blog you’re reading, the instagram post telling yout ot buy new sneakers and the advertisements you see a before a youtube video (and perhaps the video itself) are all forms of digital marketing strategy. If you haven’t dived into the world of digital marketing before it can seem daunting, but don’t worry we’ve got you covered! Here’s a list of the pillarS of digital marketing that will hold up your business regardless of what industry you’re in.

The 4 pillars of digital marketing –

1. Search Engine Optimisation (SEO) –

The First of our pillas if digital marketing is SEO. While most digital marketing works on the priciple of reaching out to your target audience, SEO is different. It is a form of inbound marketing that allow potential customers to come to you instead. By ensuring that your website ranks higher on search engine results pages, you can increase traffic to your website. The more people you have engaging with your content, the more likely it is you will get customers. The optimisation of SEO is an art in itself. Your have to carefully create your content, not only to make sure that it is relevant but also so that is uses keywords that people often searches for.

2. Search Engine Marketing (SEM)

Our Second pillar of digital marketing is SEM. It is similar to SEO, but is deals with paid search results instead of organic ones. Different searhc engines work differently, but larger search engines like Google clearly mention whether a search results is organic or paid for. This method of digital marketing still requires you to do some keyword research to make sure that your web page shows up, even though it is paid. The ethical aspect of SEM is up for debate but at present, it is a big part of the digital marketing landscape.

3. Content Marketing

Content is one of the main pillars of digital marketing. These days, comapanies use content marketing to reach potential customers. This kind of marketing is not explicit. Instead, it tries to generate interest in the products and services of a company by creating engaging – you guessed it! – content. Since different people are interested in different things, an important thing to consider while creating and curating content is your target market. Based on the demographics of your potential customers you can make sure that you offer them tailor-made content.

Content comes in many different forms, but the three basics one we will look at are text, audio and video.

Text –

The most common use of text in content marketing is in the form of blogs. With the help of online tools, you can start a blog and write engaging articles about your area of experitse to draw in customers – at virtually zero cost. The purpose of this is two fold: you give customes what they want (in form of guide or an explanatory blog post) while also showing them that your are an expert in the subject. As you might expect, the creation of text content uses seo to a large extent. After all, your potential customers have to be able to fing your content on order to engage with it.

Audio –

The use of audio for marketing has been around for as long as we’ve had radios. But while traditional radios may be on the decline, audio marketing is not. This is probably because it is so easy to engage with. You can listen to a podcast or an audiobook while doing many different task – driving, exercising or even cleaning your houses. Having a podcast is simialar to having a blog, in that you can entertain and provide value to your customers while also showing them that you know what your are talking about. The ease of consumptions of audio content gives you an edge. The only downside to this is that it cost more to create that text content, with the equipment you will need to ensure clean audio.

Video –

The rise of YouTube and other social media platforms has made it ridicously easy to create and share video content. You can easily put together a webinar, a course or even a live stream where you can interact with your customers in real-time. When it comes to explanatory content, a video is a great way to literally show everyone what your product or service is about. Another benefit of video content is SEO! This might sound strange, but if you head over to Google you’ll see that they have a section of the search results page devoted solely to videos.

The best thing to do, of course, is to mix it up and use different kinds of content that work with each other. For example, you could have snippets to video and audio interwoven into your text content or even include grsaphics.

4. Social Media Marketing

The last pillar of digital marketing is social media marketing. This is, after all, a kind of content marketing because you have to create to keep your social media pages active. However, it is considered to be one of the pillars of digital marketing all by itself, because it goes far beyond just creating and sharing content. As a user of social media, you are part of a community and conversing with your followers as people and not just customers.